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HowNow

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Connects experts and learners by offering interactive video lessons

London, United KingdomFounded 2019Edtech
Valuation $25–50M Last recorded · 2025
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for HowNow and the history behind them.

About HowNow

HowNow operates as a learning experience platform designed to help companies onboard, upskill, and support their employees more efficiently, regardless of where they work. The platform serves a diverse range of clients, including technology firms, customer support teams, and marketing departments, by centralizing all learning resources into one searchable system. This reduces the time spent searching for information by up to 35%. HowNow integrates various forms of content such as training materials, shared knowledge, blogs, podcasts, and courses, making it a comprehensive solution for workplace learning.

The market for HowNow includes businesses looking to enhance their employee development programs and improve overall productivity. The business model is subscription-based, where companies pay a recurring fee to access the platform's features. Revenue is generated through these subscriptions, which can vary based on the number of users and the level of service required.

HowNow differentiates itself by offering real-time analytics to benchmark capabilities and identify skills gaps, allowing for personalized learning experiences that maximize impact. The platform also promotes social learning, enabling employees to share expertise, host collaborative sessions, and capture valuable knowledge that can be reused across the organization.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2019
Headquarters
London, United Kingdom
Employees
91
Open positions
2
Dealroom signal
80.3/100
Industry
Education, Jobs Recruitment
Sub-industry
Education Management
Sector
Edtech, Training, Core AI, Lifelong and Consumer Learning, Curriculum Management and Production, AI Applications, uk is8 digital and technologies
Technology
Artificial Intelligence, Machine Learning
Business model
SaaS
Client focus
b2b

Funding history

4 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES A✓Equity / VC Feb 2025 $9.9M $40M Pearson · Mercia Asset Management · Fuel Ventures ↗
SERIES A✓Equity / VC Feb 2023 $5.3M $21M Mercia Asset Management · Pearson ↗
Showing the latest 2 of 4 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

HowNow website traffic

Latest recorded traffic for HowNow is 17K monthly website visits, up 21.4% over the last three months. HowNow's team grew 5.8% over the past year.

Latest monthly visits17K 3-month web change+21.4% 1-year team growth+5.8%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Open positions

Openings linked to this company in Dealroom
1 distinct opening shownExplore hiring signals →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

CompanyHeadquartersStatusEmployeesTotal fundingValuation
EdCastDeveloper of an artificial intelligence-powered knowledge cloud software designed to offer unified discovery, personalized learning and knowledge management across the enterprise Mountain View, United States Acquired 163 $143M $150M
FilteredOnline education platform that offers tailored training to individuals and businesses London, United Kingdom Operational
ReviewMyElearningPlatform that enables collaborative, AI-assisted review and feedback on eLearning modules in real time Salt Lake City, United States Operational
ObrizumDeveloped a cloud-based enterprise EdTech platform that allows companies in high-skill areas to automatically create, deliver, and monitor adaptive online courses and assessments on a global scale Cambridge, United Kingdom Operational
Science SaysAI-powered matching and recommendation technology creates smart connections between individuals with scientific background and professionals working for companies and organizations London, United Kingdom Operational
MindstoneImproving productivity with AI training platform for non-technical staff London, United Kingdom Operational
NeolLearn, connect and collaborate to solve challenges that matter Newport, United Kingdom Operational
Hundo LtdHundo.xyz is the first skills platform to validate and verify qualifications on-chain in a soulbound NFT skills wallet for Gen Z London, United Kingdom Operational
Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

11 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed4 investors entered at this stage

  • Fuel Ventures
  • Andy Murray
  • Chris Bruce
  • Michael Whitfield

Series A2 investors entered at this stage

  • Mercia Asset Management
  • Pearson

Other known investors5 additional known investors

  • Full Circle
  • Grow London
  • Mark Pearson
  • Mercia Ventures
  • Tom Vorisek
Team profiled 9 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇮🇳 India65.7%
🇬🇧 United Kingdom34.3%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about HowNow on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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