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HowNow
Connects experts and learners by offering interactive video lessons
About HowNow
HowNow operates as a learning experience platform designed to help companies onboard, upskill, and support their employees more efficiently, regardless of where they work. The platform serves a diverse range of clients, including technology firms, customer support teams, and marketing departments, by centralizing all learning resources into one searchable system. This reduces the time spent searching for information by up to 35%. HowNow integrates various forms of content such as training materials, shared knowledge, blogs, podcasts, and courses, making it a comprehensive solution for workplace learning.
The market for HowNow includes businesses looking to enhance their employee development programs and improve overall productivity. The business model is subscription-based, where companies pay a recurring fee to access the platform's features. Revenue is generated through these subscriptions, which can vary based on the number of users and the level of service required.
HowNow differentiates itself by offering real-time analytics to benchmark capabilities and identify skills gaps, allowing for personalized learning experiences that maximize impact. The platform also promotes social learning, enabling employees to share expertise, host collaborative sessions, and capture valuable knowledge that can be reused across the organization.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2019
- Headquarters
- London, United Kingdom
- Employees
- 91
- Open positions
- 2
- Dealroom signal
- 80.3/100
- Industry
- Education, Jobs Recruitment
- Sub-industry
- Education Management
- Sector
- Edtech, Training, Core AI, Lifelong and Consumer Learning, Curriculum Management and Production, AI Applications, uk is8 digital and technologies
- Technology
- Artificial Intelligence, Machine Learning
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Feb 2025 | $9.9M | $40M | Pearson · Mercia Asset Management · Fuel Ventures | ↗ |
| SERIES A✓Equity / VC | Feb 2023 | $5.3M | $21M | Mercia Asset Management · Pearson | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for HowNow is 17K monthly website visits, up 21.4% over the last three months. HowNow's team grew 5.8% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed4 investors entered at this stage
Fuel Ventures
Andy Murray
Chris Bruce
Michael Whitfield
Series A2 investors entered at this stage
Mercia Asset Management
Pearson
Other known investors5 additional known investors
- FCFull Circle
Grow London- MPMark Pearson
Mercia Ventures
Tom Vorisek
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about HowNow on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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