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COMPANY PROFILE

Howl

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Creators of every size use Howl’s commerce and payments platform to get better rates & easy payments

New York City, United StatesFounded 2015Marketing
Valuation $100–500M Latest valuation · 2022
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Howl and the history behind them.

About Howl

Howl is a social commerce platform designed to empower creators and brands to grow faster together. Operating in the social commerce market, Howl provides a comprehensive commerce and payments platform that allows creators to get better rates and easy payments. The platform is free to start for creators, enabling them to make their first link in seconds and start earning on any social commerce platform. Howl's unique features include real-time analytics that allow creators to see which posts are driving sales and what else customers are buying, ensuring that they can create more relevant content for their audience. The platform also offers an Instant Pay feature, allowing creators to initiate same-day transfers instead of waiting 30 days or more to get paid. This feature is particularly beneficial as it ensures that creators are never penalized for returns, making it possible for Howl to fund same-day payments. Howl serves a diverse range of clients, including individual creators and brands looking to leverage social commerce for higher earnings and better tools to understand their shoppers. The business model revolves around facilitating transactions and providing analytics, making money through transaction fees and possibly premium features. Keywords: social commerce, instant payments, real-time analytics, creators, brands, content creation, same-day transfers, commerce platform, payments platform, social media.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2015
Headquarters
New York City, United States
Employees
38
Open positions
None listed
Dealroom signal
56.7/100
Industry
Marketing
Sector
Marketing
Client focus
b2c

Latest news

Press, funding announcements and product moves mentioning Howl.

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Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES AEquity / VC Dec 2022 $27M $108M Highland Capital Partners
SEEDEquity / VC Aug 2019 $8M $32M Talis Capital · RME Capital
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Growth signals

Howl website traffic

Latest recorded traffic for Howl is 540K monthly website visits, up 35900% over the last three months. Howl's team declined 17.4% over the past year.

Latest monthly visits540K 3-month web change+35900% 1-year team growth-17.4%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investors

10 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed7 investors entered at this stage

Series A1 investor entered at this stage

Other known investors2 additional known investors

  • Eastward Capital Partners
  • Kirill Tasilov
Team profiled 23 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Howl on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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