H
Howl
Creators of every size use Howlâs commerce and payments platform to get better rates & easy payments
About Howl
Howl is a social commerce platform designed to empower creators and brands to grow faster together. Operating in the social commerce market, Howl provides a comprehensive commerce and payments platform that allows creators to get better rates and easy payments. The platform is free to start for creators, enabling them to make their first link in seconds and start earning on any social commerce platform. Howl's unique features include real-time analytics that allow creators to see which posts are driving sales and what else customers are buying, ensuring that they can create more relevant content for their audience. The platform also offers an Instant Pay feature, allowing creators to initiate same-day transfers instead of waiting 30 days or more to get paid. This feature is particularly beneficial as it ensures that creators are never penalized for returns, making it possible for Howl to fund same-day payments. Howl serves a diverse range of clients, including individual creators and brands looking to leverage social commerce for higher earnings and better tools to understand their shoppers. The business model revolves around facilitating transactions and providing analytics, making money through transaction fees and possibly premium features. Keywords: social commerce, instant payments, real-time analytics, creators, brands, content creation, same-day transfers, commerce platform, payments platform, social media.
Source: Dealroom company dataLatest news
Press, funding announcements and product moves mentioning Howl.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Dec 2022 | $27M | $108M | Highland Capital Partners | ↗ |
| SEEDEquity / VC | Aug 2019 | $8M | $32M | Talis Capital · RME Capital | — |
Growth signals
Latest recorded traffic for Howl is 540K monthly website visits, up 35900% over the last three months. Howl's team declined 17.4% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed7 investors entered at this stage
Talis Capital
Winklevoss Capital
Blue Collective- UVUCLA Ventures
Act One Ventures
NEA- RCRME Capital
Series A1 investor entered at this stage
Other known investors2 additional known investors
Eastward Capital Partners
Kirill Tasilov
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Howl on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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