Housell

About Housell

Housell, a Spanish proptech company, was established in Madrid in 2017 by CEO Guillermo Llibre. Llibre, who holds a degree in Computer Science and a master's in Finance, is a serial entrepreneur, having co-founded ventures like Groupalia and GymForLess (which was acquired by Sodexo). His background in leveraging technology for sales and marketing growth was foundational to Housell's creation, which aimed to serve as a technological alternative to traditional real estate agencies.

The firm operates within the Spanish real estate market, targeting homeowners who wish to sell their properties. Housell's business model is centered on replacing the traditional percentage-based commission with a flat-fee structure. This approach generates revenue by charging clients a fixed rate for a suite of services covering the entire property sale process, from valuation and promotion to legal advice and contract management. In 2021, the company introduced Housell Flex, a subscription-based service that allows sellers to select and pay for specific services they need, offering a more customizable, à la carte option.

The company's platform is designed to digitize and streamline the buying and selling of homes, granting more autonomy to the user and fostering direct negotiation between sellers and buyers. By combining the expertise of real estate consultants with digital tools, Housell aims to make the transaction process more transparent, economical, and efficient. Key features include property valuation, professional photography, listing on real estate portals, and legal support. The company has received significant financial backing, raising a total of $13.5 million over two funding rounds from investors including Cerberus Capital Management and AVIV Group. In February 2024, Housell was acquired by Tiko, another real estate services firm.