COMPANY PROFILE

HotSocket

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First company to meld the dynamic capabilities of the web with the proven techniques of direct marketing

New York City, United StatesFounded 1999Marketing

Valuation $100–250M Last recorded · 2000

Total funding $10–50M Disclosed equity funding

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About HotSocket

HotSocket, founded in 1999, operated as an online direct marketing platform headquartered in New York, NY. The company aimed to merge the dynamic capabilities of the web with established direct marketing techniques. It was recognized by Red Herring magazine as a promising startup in its founding year.

HotSocket provided a platform designed to manage and optimize the entire process of online sales. Its system customized offers for users after they clicked on a banner ad, and it also measured and analyzed responses to multiple versions of sales offers. This enabled clients to deliver the most effective offer to their audience.

The company's team was composed of professionals from prominent companies in both the tech and direct marketing sectors, including Yahoo!, OgilvyOne, and AOL. HotSocket operated in the Marketing Tech and TMT (Technology, Media, and Telecom) industries. The company raised $20 million in funding. However, it is now listed as out of business, having filed for bankruptcy administration/reorganization in September 2000.

MoreLess Source: Dealroom company data

At a glance

Status: Closed
Founded: 1999
Headquarters: New York City, United States
Open positions: None listed
Dealroom signal: 0.0/100
Industry: Marketing
Sub-industry: CRM & Sales
Sector: Marketing, SaaS, Platform
Client focus: b2b
Links: Website

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Funding history

1 recorded event

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES A✓Equity / VC	May 2000	$20M	$80M	Goldman Sachs · Highland Capital Partners · Bessemer Venture Partners	—

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Growth signals

HotSocket website traffic

Latest recorded traffic for HotSocket is 60 monthly website visits, up 20% over the last three months.

Latest monthly visits60 3-month web change+20%

Monthly website visitsOct 2017–Sep 2018

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