Horen

About Horen

Horen Group is a Shanghai-based company specializing in intelligent, reusable transport packaging (RTP) solutions for global supply chains. The company was founded in 2013 by Liao Qingxin, who serves as the CEO. Horen aims to replace disposable logistics packaging by integrating technologies like IoT, big data, and AI with its durable, recyclable containers.

The company's business model is centered on a "Packaging as a Service" (PaaS) and a "Software as a Service" (SaaS) platform. The PaaS model provides clients with shared, reusable packaging, while the CoRTP SaaS platform enables digital management and tracking of these assets throughout the supply chain. This dual approach helps clients reduce waste, cut operational costs, and improve efficiency. Horen serves a wide range of industries, including automotive, bulk liquids, fresh produce, and express parcel delivery. Its client roster features major international and domestic brands such as Heinz, Estée Lauder, Bosch, Siemens, and COFCO Group.

Horen operates on a “Local for Local” (L4L) globalization strategy, establishing local manufacturing, marketing, and service networks in key overseas markets. This has led to a significant international presence, with service networks in Europe, the United States, Japan, and South Korea, and overseas revenue accounting for nearly half of its total income. The company has secured multiple rounds of funding, including a Series F round of over CNY 100 million in 2025, to fuel its global expansion and technology development.