Hookit

About Hookit

Hookit, initially established in 2001 as SponsorHouse by co-founders Scott Tilton and RJ Kraus, has evolved into a significant player in the sponsorship analytics landscape. The company rebranded to Hookit in 2011, shifting its focus to become a sponsorship analytics and valuation platform. A major milestone in its journey was the acquisition by KORE Software in September 2021, which integrated Hookit's specialized analytics into a broader global sponsorship portfolio.

The business centers on providing sponsorship intelligence for brands. Hookit's platform is engineered to quantify the value and performance of sponsorships across social and digital media. It serves a diverse client base, including major brands, sports leagues, teams, and athletes, helping them understand the return on investment of their sponsorship activities. The company operates within the sports and entertainment marketing sector, a market driven by large-scale brand partnerships.

Revenue is generated through a Software as a Service (SaaS) model, where clients subscribe to the platform to gain access to its analytics and data. The core of Hookit's offering is its AI-powered platform which tracks and values sponsorship exposure. The system monitors a vast amount of content across major social and digital platforms, identifying brand logos, mentions, and other forms of exposure within photos and videos. It then calculates a monetary value for this engagement, providing clients with tangible metrics on their sponsorship performance. This allows brands to optimize their sponsorship strategies and justify marketing expenditures with concrete data.