COMPANY PROFILE

Hometalk

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Online community and platform for DIY home improvement projects

Jerusalem, IsraelFounded 2011Marketing

Valuation $50–100M Last recorded · 2018

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About Hometalk

Hometalk, Inc. operates a family of DIY lifestyle brands that span the home, garden, food, and fashion verticals, reaching tens of millions of people each month. Founded in 2011, Hometalk initially served as a platform for home improvement projects, providing information and fostering transparency in the industry. Over time, the focus shifted to empowering individuals to undertake DIY projects themselves, rather than relying on contractors. The platform collaborates with top DIY influencers to deliver a wide array of ideas, tutorials, and resources that are both innovative and accessible. Hometalk's mission is to inspire creativity and enable users to create projects that bring joy, individuality, and fulfillment. The business model primarily revolves around advertising and partnerships with influencers, generating revenue through sponsored content and ads. Hometalk serves a diverse audience of DIY enthusiasts, homeowners, and hobbyists who seek practical and creative solutions for their projects.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2011
Headquarters: Jerusalem, Israel
Employees: 51
Open positions: None listed
Dealroom signal: 78.4/100
Industry: Media, Marketing
Sector: Marketing, DIY, Social Media, Content Management, Lifestyle, Community, Gardening, Arts & Culture, Home Maintenance
Client focus: b2c
Links: Website LinkedIn X

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Funding history

2 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES AEquity / VC	Apr 2019	$15M	$60M	AltaIR Capital · NFX	—
SERIES A✓Equity / VC	Jun 2018	$15M	$60M	NFX · Adam Neumann · AltaIR Capital	—

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Growth signals

Hometalk website traffic

Latest recorded traffic for Hometalk is 4.6M monthly website visits, up 2.2% over the last three months. Hometalk's team grew 6.3% over the past year.

Latest monthly visits4.6M 3-month web change+2.2% 1-year team growth+6.3%

Monthly website visitsOct 2017–Jul 2026

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