Homeloop

About Homeloop

Homeloop operates in the French real estate market as a pioneer of the iBuying model, which involves purchasing properties directly from sellers to then resell them. The company was founded in 2016 by Aurélien Gouttefarde, who brought experience from the mergers and acquisitions sector at firms like BNP Paribas and Rothschild. His background in finance shaped Homeloop's strategy to simplify and accelerate property transactions.

The firm targets homeowners seeking a quick and certain sale, offering to close deals without financing contingencies or withdrawal periods. The process begins when a property owner submits details through an online platform. Homeloop uses a proprietary algorithm, which combines public, private, and internal data, to generate an initial estimate. This is followed by a physical inspection to determine a final, firm offer, which is typically made within 48 hours. For sellers who accept the offer, the sale can be completed swiftly, a significant reduction from the average market time.

Homeloop's business model generates revenue through service fees, which are factored into the offer price and cover the costs of holding the property, notary fees, and the associated risks of the iBuying model. In addition to its core iBuying service, the company also offers a more traditional brokerage service where it leverages its expertise to sell properties on the open market, guaranteeing a purchase if the home isn't sold within three months. Since September 2022, Homeloop has been part of the Benedic group, a family-owned real estate company established in 1966, which provides substantial backing and industry expertise. This acquisition by Benedic Immobilier was finalized in January 2024.