Homeland

About Homeland

Homeland is a real estate management company founded in 2016 by co-founders Frédéric Remeur and Renaud Lerooy to address the perceived lack of responsiveness and transparency from traditional property managers. Operating in France and Belgium, the firm provides condominium management, rental management, and real estate agent services. It targets both individual co-owners and institutional clients like social housing landlords and property developers.

The company's business model combines in-person services with proprietary digital tools to enhance efficiency and transparency. Homeland has developed an online platform and extranet that gives clients real-time access to documents, financial accounts, and project status updates. This digital approach is complemented by dedicated human managers who conduct site visits and manage general meetings, along with specialized teams of experts in law, accounting, and technical building management who handle complex issues. For emergencies such as leaks or electrical failures, a 24/7 hotline is available to dispatch service providers quickly. Revenue is generated via a clear pricing structure, including an all-inclusive annual package and fixed rates for exceptional services.

Since its creation, Homeland has focused on growth through both organic expansion and strategic acquisitions. In 2022, the company secured €9 million in a funding round led by Reflexion Capital with participation from Banque des Territoires to accelerate software development and expand its offerings. That same year, it became a mission-led company ("entreprise à mission"), formally embedding social and environmental goals into its business objectives. The acquisition of Managimm in 2023 marked its entry into the Belgian market.