Home-in

About Home-in

Home-in operates as a virtual home buying concierge service in the Australian residential real-estate market, aiming to streamline the property acquisition process for homebuyers. The company is a venture of x15ventures, the venture-building entity of the Commonwealth Bank of Australia (CBA), and officially launched to select customers in February 2021 before expanding to all CommBank customers in June 2021 and the general public in March 2022. Home-in is a brand of CBA New Digital Businesses Pty Ltd, a wholly-owned subsidiary of the Commonwealth Bank.

The business model centers on providing a digital platform, primarily through its mobile application, that consolidates the various stages of purchasing a home. Users can create a free account and are then charged for the specific services they elect to use, such as conveyancing or building and pest reports. Revenue is generated from these paid services. A core offering is its fixed-fee conveyancing service, which connects buyers with experienced conveyancers and lawyers. The company has facilitated the settlement of over $8 billion in homes since its public launch in late 2020. The service is specifically for residential property purchases in Australia and excludes off-the-plan, rural, commercial properties, or those exceeding $5 million in value.

The Home-in platform functions as an all-in-one tool, providing users with a personalized checklist to guide them from property shortlisting to settlement. Key features include the ability to get loan pre-approval, make offers, and securely connect with professionals like conveyancers. The app also includes digital ID verification and a chat function to communicate with the user's dedicated buying assistant and legal team. Home-in highlights its efficiency, offering contract reviews within six business hours and reporting a 95% on-time settlement rate for its customers in 2023. The firm has received recognition for its platform, including the We Money Property Innovation of the Year Award in 2024 and a Finder Innovation Award for Best Online Customer Service in 2023.