HLR Properties

About HLR Properties

In the world of London property, giants cast long shadows. But in 1987, a different kind of company, HLR Properties, was born. Co-founded by Ginny Hicks, HLR focused on a simple, powerful idea: a bespoke, personal service in the lettings and management space. For nearly four decades, the firm built its reputation not on rapid expansion, but on deep-rooted client relationships and a highly experienced team. They understood that in a market as personal as people's homes, being a small, dedicated company was an advantage. HLR’s playbook was consistency. While market trends came and went, the firm remained a steady, reliable presence in Chelsea. They carved out a niche by offering high-touch property management, valuations, and landlord services, becoming a trusted name for those who valued expertise and direct access to senior partners. Then, in May 2024, came the acquisition. HLR was purchased by Nicolas Van Patrick (NVP), a boutique Knightsbridge estate agency founded in 2014. This wasn't a case of a large conglomerate absorbing a smaller competitor. Instead, it was a strategic union of two firms with a shared ethos. NVP, seeking to strengthen its lettings division, saw HLR not just as an asset, but as a cultural match. As HLR co-founder Ginny Hicks noted, both companies understood the value of an experienced team and a personal touch. The entire HLR team moved to NVP's offices, signaling a seamless integration designed to continue, and build upon, forty years of specialized service.