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HitPay

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Commerce infrastructure for small businesses

Singapore, SingaporeFounded 2016Fintech
Valuation $50–100M Last recorded · 2022
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for HitPay and the history behind them.

About HitPay

HitPay is a one-stop-shop payment solution for small and medium-sized enterprises (SMEs). The company provides a platform that allows businesses to manage e-commerce, point of sale (POS), and B2B transactions through a single system. This simplifies payment operations for companies as they scale their business across different countries in the Asia-Pacific region.

HitPay's business model is based on a pay-per-transaction fee, with no setup or subscription fees. This makes it an attractive option for small businesses that are looking for a cost-effective way to accept payments. The company's platform is also designed to be easy to use, with a focus on simplicity and a user-friendly interface.

HitPay's services are available in a number of countries in the Asia-Pacific region, including Singapore and Malaysia. The company is also expanding its reach to other countries in the region.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2016
Headquarters
Singapore, Singapore
Employees
49
Open positions
6
Dealroom signal
73.5/100
Industry
Fintech
Sub-industry
Payments, Financial Management Solutions
Sector
Fintech, YC S21
Business model
SaaS
Client focus
b2b

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES A✓Equity / VC May 2022 $16M $63M Global Founders Capital · Tiger Global · HOF Capital ↗
SEED✓Equity / VC Sep 2021 $2.7M $11M HOF Capital · Global Founders Capital ↗
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021 —
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Growth signals

HitPay website traffic

Latest recorded traffic for HitPay is 81K monthly website visits, down 14.7% over the last three months. HitPay's team declined 5.8% over the past year.

Latest monthly visits81K 3-month web change-14.7% 1-year team growth-5.8%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

CompanyHeadquartersStatusEmployeesTotal fundingValuation
IFS | شركة الحلول الشاملة الماليةSAMA-licensed electronic payment and bill presentment services Riyadh, Saudi Arabia Operational 19 — —
TebiUnified operating system for hospitality and retail Amsterdam, Netherlands Operational
DigiKhataDigital ledger app for Pakistan's small businesses Faisalabad, Pakistan Operational
Friday FinanceFinancial management platform that lets businesses access their bank accounts, manage and pay bills, monitor cash flow in real-time, and forecast finances Berlin, Germany Acquired
HALAHALA (formerly Halalah) provides a licensed mobile account for easy and secure daily financial operations, alongside digital payment solutions and operational tools tailored for SMEs in the MENAP region, covering UAE, Saudi Arabia, and Egypt Riyadh, Saudi Arabia Operational
CrosspayAn international money transfer platform for the here and now, as well as the premier digital giving solution for churches and ministries London, United Kingdom Operational
JeevesEmpowering businesses globally by providing a modern approach to financial services Miami, United States Operational
FellohFinancial operations platform purpose-built to simplify and automate payment processing and reconciliation for travel companies, from booking to settlement. London, United Kingdom Operational
Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

4 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed3 investors entered at this stage

Series A1 investor entered at this stage

Team profiled 3 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
9 countries with
team presence
🇸🇬 Singapore27%
🇵🇭 Philippines27%
🇮🇩 Indonesia16.2%
🇲🇾 Malaysia10.8%
🇺🇸 United States5.4%
Top 5 of 9 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about HitPay on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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