HipLogiq

About HipLogiq

HipLogiq has undergone a significant transformation since its inception. Initially founded in 2005, the company focused on developing a mobile content delivery platform designed to activate the idle screen of mobile devices. This platform, described as a "phonetop," aimed to provide device manufacturers and network operators with a customizable home screen experience, offering users zero-click access to personalized applications and content. The service was built to be portable across various mobile operating systems, from feature phones to smartphones. The technology, developed over three years, utilized a custom platform called mobiJAX, based on JavaScript and XML, to allow for a wide range of applications on the phonetop. The company secured funding from notable investors including Benchmark Capital, Bay Partners, and Stage 1 Ventures.

A pivotal change occurred around 2012-2013, when the company seemingly pivoted its business model towards social media marketing. Beginning in October 2012 as Social Compass, HipLogiq, under the leadership of co-founders Adam Root, Lindsey Madison, and Bernard Perrine, developed enterprise solutions for social media engagement. Bernard Perrine, who had previously co-founded Kinko's, brought significant business acumen to the team. The firm launched two main applications: SocialCompass for enterprise-level clients and SocialCentiv, a do-it-yourself web tool for small to medium-sized businesses. This new direction attracted a $5 million Series A funding round in May 2013 and a $7 million Series B round in November 2013 from Hadron Global Partners. The company's strategy included a strong focus on protecting its intellectual property, with three approved patents and eleven on file during that period.

The original mobile platform intended to solve content discoverability issues by allowing users to select content that would be automatically updated and presented on their home screen. The later business model focused on software that enabled companies to target and engage with customers through social media platforms. It appears the company was acquired in January 2012, though details of the acquisition are not widely publicized. The current status of HipLogiq's operations is unclear, with the official domain hiplogiq.com now featuring content related to workplace safety and efficiency, suggesting another significant change or cessation of the original business.