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High Gear media
Transportation · Menlo Park, United States · Founded 2007
An automotive publisher that connects car-seeking audiences MoreLess
High Gear Media operated as a digital publisher with a sharp focus on the automotive sector, catering to in-market car buyers and enthusiasts. The company was established in 2007 and was headquartered in Menlo Park, California. Its business revolved around a portfolio of specialized automotive websites, each targeting a distinct segment of the car market.
The company's primary assets included TheCarConnection.com, which aimed to simplify the car research process for consumers; MotorAuthority.com, a site dedicated to luxury and performance vehicles; and GreenCarReports.com, a leading source for news on electric and environmentally-friendly cars. Through these platforms, High Gear Media provided a wealth of content, including professional vehicle reviews, news, and information, crafted by experienced automotive journalists to help consumers make informed purchasing decisions. In addition to editorial content, the websites also featured new and used car listings from dealerships, creating a comprehensive resource for potential buyers.
High Gear Media's revenue model was centered on advertising and lead generation. It offered automotive original equipment manufacturers (OEMs) and dealers various advertising options, such as display ads and leads for new and used cars, allowing them to target specific market segments effectively. A significant milestone in the company's history was its acquisition of Motor Authority in August 2009. The company's trajectory culminated in its acquisition by Internet Brands on September 3, 2014. This move integrated High Gear Media's properties into Internet Brands' extensive automotive category, which included sites like CarsDirect.com, creating one of the largest automotive networks online at the time.
Keywords: automotive publisher, car reviews, automotive news, online auto media, The Car Connection, Motor Authority, Green Car Reports, car buying guide, auto journalism, vehicle information, new car listings, used car listings, automotive advertising, dealer leads, auto market, luxury cars, performance cars, electric vehicles, green cars, Internet Brands acquisition
Talent graph
High Gear media's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where High Gear media has talent and traffic
Market sentiment
What the market is saying about High Gear media
An AI-synthesized read of the highest-engagement posts about High Gear media on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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