H
HICKIES
Never tie or untie your shoes again, turn your kicks into slip-ons, ditch those bows and customize your kicks. How do you live a #LifeWithoutLaces?
About HICKIES
HICKIES is a company that specializes in creating an innovative elastic lacing system designed to replace traditional shoelaces. The company's primary product, HICKIES Laces, offers a unique solution for individuals seeking enhanced comfort, flexibility, and convenience in their footwear. By eliminating the need to tie and untie shoelaces, HICKIES laces provide a secure fit that adapts to the wearer's foot, making them ideal for athletes, casual wearers, and children alike. Operating in the global footwear accessories market, HICKIES targets consumers who value both functionality and style. The business model revolves around direct-to-consumer sales through their website, as well as partnerships with retailers and wholesalers. Revenue is generated through the sale of individual laces, bundle sets, and special editions featuring collaborations with brands like Swarovski. The company also offers seasonal colors and designs to keep the product line fresh and appealing.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2011
- Headquarters
- New York City, United States
- Employees
- 11
- Open positions
- None listed
- Dealroom signal
- 69.8/100
- Industry
- Fashion
- Sub-industry
- Footwear
- Sector
- eCommerce & Marketplaces, Wholesale, Shopping, Accessories, Shoes, Customization, Direct-to-Consumer
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES D✓Equity / VC | Sep 2018 | — | — | VAS Ventures | — |
| SERIES D✓Equity / VC | Nov 2016 | $10M | $40M | SFORZA · Collaborative Fund · Endeavor Catalyst · Hertz Lichtenstein & Young | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for HICKIES is 5.3K monthly website visits, down 35.4% over the last three months. HICKIES's team grew 10% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A2 investors entered at this stage
Collaborative Fund
MemBrain
Series B and later4 investors entered at this stage
SFORZA
Endeavor Catalyst
Hertz Lichtenstein & Young
VAS Ventures
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about HICKIES on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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