Hi Platform

About Hi Platform

Hi Platform positions itself as a comprehensive solution in the customer experience (CX) sector, offering a platform designed to manage the entire customer journey. The company was established in 2020 through the merger of Helloo, a customer service technology firm, and Direct.to, a specialist in conversational commerce. This strategic union brought together expertise in service automation and sales engagement to create a more integrated offering. The business targets a wide array of clients, including notable names like Westwing, Multilaser, and Track & Field, providing them with tools to unify customer interactions across various channels.

The core of Hi Platform's offering is a software-as-a-service (SaaS) platform that centralizes customer data and conversations, from initial lead generation to post-purchase support. Its business model is based on subscriptions to this platform. The service aims to break down data silos that often exist between sales, marketing, and customer service departments. By integrating these functions, the platform allows businesses to track and manage customer interactions seamlessly, whether they originate from a chatbot, a social media message, or a direct call. Key features include a conversational AI for automated service and sales, customer data management, and analytics tools to monitor the customer journey. This enables clients to identify opportunities for sales, enhance service quality, and gather consumer feedback efficiently.

The leadership team includes CEO Marcelo Pugliesi, who previously founded Direct.to. His background in building a company focused on leveraging messaging platforms for sales provides a strong foundation for Hi Platform's conversational commerce capabilities. This experience is central to the platform's value proposition of turning customer conversations into concrete sales opportunities. The merger was orchestrated to create a more robust entity in the burgeoning customer experience market, combining technological assets and market presence to serve clients who are increasingly focused on delivering a cohesive and positive journey for their consumers.