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Hey Rowan

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Hypoallergenic Nickel Free & Sterling Silver Earrings for Kids

New York City, United StatesFounded 2019Kids
Valuation $100–250M Last recorded · 2021
Revenue $100–500M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
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About Hey Rowan

Rowan is a startup that operates in the personal care and fashion industry, specifically focusing on ear piercing services. The company aims to revolutionize the traditional ear piercing experience by offering a safe, fun, and high-quality service. Rowan's target market primarily consists of individuals seeking a unique and personalized ear piercing experience, as evidenced by the testimonials of satisfied customers who have used their service to celebrate special occasions or to enhance their personal style.

Rowan's business model is unique in that it combines the expertise of medical professionals with the appeal of trendy fashion. The company employs nurses to perform the piercings, ensuring a high standard of safety and precision. This approach not only provides customers with peace of mind but also differentiates Rowan from typical mall-based piercing services.

The company generates revenue through the sale of piercing services and related products. Customers can choose from a variety of stylish earrings, which adds an additional revenue stream for the business. Rowan's commitment to creating a memorable and enjoyable experience for its customers has positioned it as a popular choice for those seeking a more personalized and high-quality ear piercing service.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2019
Headquarters
New York City, United States
Employees
404
Open positions
66
Dealroom signal
84.7/100
Industry
Kids
Sector
Kids
Client focus
b2c

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES B✓Equity / VC Oct 2021 $20M $80M VMG Partners · Table Management · VMG Catalyst · Silas Capital —
SERIES AEquity / VC Feb 2021 $5.3M $21M Undisclosed —
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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024 —
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Growth signals

Hey Rowan website traffic

Latest recorded traffic for Hey Rowan is 390K monthly website visits, up 25.8% over the last three months. Hey Rowan's team grew 9.2% over the past year.

Latest monthly visits390K 3-month web change+25.8% 1-year team growth+9.2%
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Similar companies

Closest operating peers by Dealroom taxonomy

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Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

11 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A8 investors entered at this stage

  • VMG Catalyst
  • VMG Partners
  • Table Management
  • Silas Capital
  • Goldcrest Capital
  • Beechwood Capital
  • Thirty Five Ventures
  • Sara Foster

Other known investors3 additional known investors

Team profiled 6 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Hey Rowan on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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