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Hey

Fintech · Tokyo, Japan · Founded 2012

Develops and provides cashless payment services and e-commerce solutions that anyone can easily use MoreLess

Hey Inc. is a Japanese e-commerce company that provides a platform for creators and small businesses to build and manage online stores. The company operates in the e-commerce market, catering primarily to individual creators, small businesses, and entrepreneurs who seek to establish an online presence without the need for extensive technical knowledge. Hey Inc.'s business model revolves around offering subscription-based services, where users pay a monthly fee to access various features and tools that facilitate the creation, customization, and management of their online stores. Additional revenue streams include transaction fees and premium add-ons that enhance the functionality of the stores. The platform is designed to be user-friendly, allowing clients to focus on their products and creativity while the technical aspects are handled by Hey Inc. The company leverages its expertise in technology and design to provide a seamless and enjoyable experience for its users, promoting a fun and engaging environment. Keywords: e-commerce, online stores, creators, small businesses, subscription-based, user-friendly, customization, transaction fees, premium add-ons, technology.

Valuation $100–500M
Revenue $1–10M
Headcount <100
Total funding $100–500M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Hey and the history behind them.

Company overview

Hey company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2012
Headquarters
Tokyo, Japan
Employees
77
Open positions
None listed
Dealroom signal
80.8
Investment activity
1 companies · latest Aug 2020
Capital deployed
Preferred round
ACQUISITION
client focusb2bsub industryPaymentssub industryEcommerce Solutionsbusiness modelSaaSindustryFintechindustryMarketing

Valuation & funding

Hey funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES EOther financing Aug 2020 $66M $264M Goldman Sachs · Bain Capital Tech Opportunities · Bain Capital Ventures · Bain Capital
SERIES DOther financing Nov 2019 $385K $1.5M Undisclosed
SERIES DOther financing Jun 2018 $0 World Innovation Lab
LATE VCOther financing Feb 2018 $29M $117M Undisclosed
LATE VCOther financing Aug 2017 $2.3M $9.2M Mitsubishi UFJ Capital · Japan Finance
EARLY VCOther financing Feb 2017 Undisclosed
EARLY VCOther financing Oct 2013 Undisclosed
SEEDOther financing Aug 2012 Undisclosed
EARLY VCOther financing Mar 2012 Undisclosed
Showing 9 recorded eventsUnlock the complete deal history →

Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $8.1M 0% 77
2025 $8.1M 0% 71
2024 $8.1M 0% 83
2023 $8.1M 0% 44
2022 $8.1M +132% 58
2021 $3.5M +20.7% 44
2020 $2.9M 25
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Hey website traffic

Latest recorded traffic for Hey is 340 monthly website visits, down 55.3% over the last three months. Hey's team grew 8.5% over the past year.

Latest monthly visits340 3-month web change-55.3% 1-year team growth+8.5%
Monthly website visits42 observations · Aug 2020–Oct 2024
Hover or focus a point to see its exact monthly valueCompare with peers →

Comparisons

Hey compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

CompanyHeadquartersStatusEmployeesTotal fundingValuation
BonparaBusinesses with the tools and resources they need to sell online Baku, Azerbaijan Operational 3 $100K $2.5M
PayLinkThe first Saudi application that provides direct payment links to make it easier for to sell products directly via social media platforms Al Khubar, Saudi Arabia Acquired
SaveStrikeSaveStrike is a mobile shopping app that offers - Storing, Saving and Shopping. The modern Solution of shopping in the individual budget. If you are looking for a joyful, safe and organized way to shop, SaveStrike will be your perfect match! Berlin, Germany Operational
ForpayThe new platform to manage recurring payments and PAT and PAC subscriptions in the simplest and most transparent way possible for the Clients Santiago, Chile Operational
PausePaySell ​​more and grow your business by giving your B2B customers the ability to buy now, pay later without a credit card. Powered by Allianz Trade Milan, Italy Operational
DeunaAn online portal that helps businesses to have their own digital channels and be part of a user network with 1-click checkout Palo Alto, United States Operational
RyftThe payment platform allowing marketplaces and digital platforms to scale within Web 3.0 London, United Kingdom Operational
Opale NetA internet software engineering company Montreal, Canada Operational
Showing 8 of the closest matchesCompare every metric →

Capital deployed

Hey investments and acquisitions

Recent portfolio relationships for companies that also act as investors or acquirers.

Team profiled 5 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

10 investors on Hey's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Series B+ 10 investors entered at this stage
Mitsubishi UFJ Capital
Japan Finance
World Innovation Lab
Bain Capital Ventures
Goldman Sachs
Bain Capital Tech Opportunities
Bain Capital
PayPal
Anatole
Z Venture Capital

Global footprint

Where Hey has talent and traffic

Workforce by country
1 countries with
team presence
🇯🇵 Japan97.6%
1 country shown

In the news

Latest news about Hey

Recent press, funding announcements, and product moves mentioning Hey — open to read from the original sources.

See all news

Market sentiment

What the market is saying about Hey

An AI-synthesized read of the highest-engagement posts about Hey on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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