hetras

About hetras

Hetras, founded in Munich, Germany, in 2007 by Michael Heinze, established itself as a provider of a fully cloud-based hotel management application. The company's trajectory was significantly altered in August 2016 when it was acquired by the Beijing Shiji Information Technology Co., Ltd., a major player in the Asian hotel technology market. This acquisition provided hetras with substantial backing for future growth and integration into a global hospitality technology ecosystem. Prior to the acquisition, hetras had secured $7.15 million in funding over four rounds, with its final Series D round in April 2013 from investors like Scottish Equity Partners and Target Partners.

The core of hetras's business is a Software-as-a-Service (SaaS) model, offering its comprehensive platform to hotels and hotel chains for a monthly flat fee per room. This model eliminates hidden costs related to transactions, hosting, support, or upgrades, providing a clear pricing structure for its clients. The company caters to hotels of all sizes but is particularly suited for new-generation hotels that emphasize automation. A notable client, citizenM, utilized the hetras platform to power a highly automated guest experience, from online booking to kiosk-based check-in and check-out.

The hetras software unifies multiple critical hotel operations into a single application accessible via a web browser, requiring no on-site infrastructure other than an internet connection. It combines a property management system (PMS), central reservation system (CRS), customer relationship management (CRM), and a channel manager into one platform. Key features include reservation management, front desk operations, housekeeping management, rate and inventory management, and a guest-facing mobile application. The system is designed to streamline operations by having a single source for guest data and room inventory, removing integration issues common with fragmented, legacy systems. Following its acquisition by Shiji, hetras has continued to invest in its platform, including a public API to offer hotels greater independence from vendors and a focus on data-driven economy solutions.