Hero Seguros

The company's primary business model is B2B2C, providing its insurance products to customers of large partner companies. It facilitates distribution through direct sales channels, including a proprietary API for partners with their own systems, a whitelabel solution, and a complete back-office system for issuing policies. This strategy allows partners like BTG Pactual, Daycoval, and QI Tech to integrate and offer Hero's insurance products to their client base. The startup initially focused on travel insurance, capitalizing on the resurgence of travel post-pandemic, and has since expanded its portfolio to include mobile phone insurance and payment protection insurance.

Key features of Hero's offering include product customization, agile integration capabilities, and a strong focus on customer service. The company created a separate business unit, Hero Assist, with over 200 employees to handle claims and customer support internally, ensuring a controlled and positive client experience. Policyholders gain access to benefits such as telemedicine services through Albert Einstein Hospital, VIP lounge access, and discounts at duty-free stores. In March 2024, Hero Seguros raised R$35 million in a funding round led by Headline XP to scale its operations in Brazil and expand into other Latin American countries.