Hero Gaming

About Hero Gaming

Hero Gaming, founded in 2013 by Georg Westin, operates in the online gaming sector with a focus on gamified casino experiences. Westin, who serves as the company's Founder and Chairman, has a background in building successful companies and has held various positions in the gaming industry. His experience led to the idea of integrating features from non-gambling games into the online casino format to create a more engaging user experience.

The company is headquartered in Malmö, Sweden, with operational teams based in Sliema, Malta. Hero Gaming launched its first brand, Casino Heroes, in 2014, initially targeting Scandinavian markets. This platform combines traditional casino gaming with immersive, game-like elements. Following the launch of Casino Heroes, the company expanded its portfolio through a multi-brand strategy, introducing Speedy Casino and Speedy Bet in 2018, Simple Bet in 2019, and Boom Casino in 2020. Each brand is designed to cater to different player preferences; for example, Simple Casino focuses on a 'no fuss' experience with quick registration, while Boom Casino offers a wider range of promotions.

Hero Gaming's business model is B2C, generating revenue directly from players through wagers and in-game purchases on its platforms. The company operates under licenses from authorities in Malta and Sweden. In November 2022, Sarah Stellini was appointed CEO, bringing over 13 years of experience from the digital entertainment industry. This leadership change followed a company restructuring, which included the sale of its Swedish B2C assets to focus on core markets. The firm has raised a total of $8.31 million in funding, with its latest round being a Series A in November 2019 for $6.19 million. Its investor base includes institutional firms like Optimizer Invest and Kinetic Investments.

The company's platforms feature a variety of games, including slots, table games, and live dealer options from providers such as NetEnt, Play’n GO, and Evolution Gaming. To enhance its platform's capabilities, Hero Gaming has partnered with technology providers like Fluid to integrate an AI-powered cashier for optimizing payment journeys and improving user conversion. In the past, the company faced challenges with manual processes for managing a global contractor workforce, which it has since addressed by centralizing its HR and payroll systems.