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Heretto

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Heretto (formerly Jorsek) provides cloud-based authoring, component content management, collaboration, and dynamic publishing solutions

Rochester, United StatesFounded 2005Other B2B Software
Valuation $100–250M Last recorded · 2022
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Heretto and the history behind them.

About Heretto

Heretto is a content operations platform specializing in knowledge management, designed to transform product content into engaging digital experiences. The platform serves a diverse range of clients, including enterprises and organizations that require efficient content management solutions. Operating in the digital content management market, Heretto offers a robust business model centered around subscription-based services, providing clients with tools to create, manage, and deliver personalized and easily searchable product information across multiple touchpoints and languages. Heretto generates revenue through subscription fees, offering various tiers of service based on client needs and scale. The platform's key features include content strategies, DITA methodologies, user guides, FAQs, and release notes, all aimed at enhancing customer experience and satisfaction.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2005
Headquarters
Rochester, United States
Employees
62
Open positions
None listed
Dealroom signal
80.7/100
Industry
Enterprise Software
Sector
Other B2B Software, Content Management
Business model
SaaS
Client focus
b2b

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VC✓Equity / VC Dec 2022 $17M $68M Greycroft Partners · Seeders · Flow Capital · Impellent Ventures ↗
SERIES A✓Equity / VC Jul 2021 $2M $8M Flow Capital ↗
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022 —
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Growth signals

Heretto website traffic

Latest recorded traffic for Heretto is 54K monthly website visits, down 40% over the last three months. Heretto's team grew 1.6% over the past year.

Latest monthly visits54K 3-month web change-40% 1-year team growth+1.6%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

9 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed3 investors entered at this stage

Series A1 investor entered at this stage

  • Flow Capital

Series B and later5 investors entered at this stage

  • Seeders
  • Impellent Ventures
  • Grand Oaks Capital
  • 10X Capital
  • David P Bovenzi
Team profiled 11 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
6 countries with
team presence
🇺🇸 United States71.7%
🇵🇱 Poland15.2%
🇨🇦 Canada6.5%
🇪🇬 Egypt2.2%
🇺🇿 Uzbekistan2.2%
Top 5 of 6 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Heretto on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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