HerdDogg

About HerdDogg

HerdDogg operates within the agricultural technology sector, providing a data-driven platform for livestock management. The company was founded in 2015 by Melissa Brandao, who drew upon her background in rural innovation and previous agtech ventures to address challenges in the livestock industry. Her co-founder, David "Duppy" Proctor, brought decades of experience in hardware development to his role as CTO.

The company's business model is centered on selling a hardware and software solution directly to livestock producers, primarily those in the beef and dairy industries with larger herds. Revenue is generated through the sale of hardware starter kits and recurring software subscriptions. HerdDogg's target clients are cattle and bison producers, particularly those looking to enhance operational efficiency, improve animal welfare, and gain detailed traceability. The company markets its system as a tool to reduce labor costs and increase profitability by providing precise, actionable data on individual animals.

HerdDogg's core product is a system that combines patented Bluetooth-enabled ear tags with a data platform accessible via a mobile and web application. The hardware suite includes two main types of ear tags: "DoggTags" for basic tracking and biometrics and more advanced versions like the "TraceTag" and "WelfareTag" that monitor location and key health indicators such as body temperature. These tags transmit data to a portable reader called the "DoggBone," which can be placed strategically on a ranch, such as near a water trough, or carried. The DoggBone collects data from tags within a radius of up to 100 yards and uploads it to the cloud. The platform's software analyzes this data to deliver real-time alerts and insights on animal health, estrus cycles for breeding, and location. A key feature is an LED light on the tags that can be activated remotely to help ranchers easily identify and sort specific animals.