H
Herald
Offers digital infrastructure that connects software developers to commercial insurance carriers through a single API
About Herald
Herald API is a digital infrastructure company that operates in the commercial insurance sector. It offers a unique platform that allows insurance companies to quote and bind insurance from multiple carriers through a single API. This means that insurance companies can integrate with multiple carriers quickly and efficiently, reducing the time it takes to get to market.
Herald API's primary clients are insurance brokerages, SaaS platforms, and companies looking to embed insurance experiences into their offerings. The company connects its clients to over sixty commercial insurance products, including general liability, workers' compensation, business owner's policy, cyber insurance, and more.
The company's business model is centered around simplifying the integration process for its clients. It provides comprehensive API documentation and support, allowing clients to spend less time on integration meetings and more time on improving their customer experiences.
Herald API also helps its clients connect to sources of digital distribution, providing insights into the digital distribution ecosystem. This allows clients to add new partners without lengthy integration processes and unlock new distribution channels.
The company makes money by charging its clients for access to its API and the services it provides. It does not sell workflow solutions to brokers, but it does provide the infrastructure that helps insurance carriers and their partners use technology to improve their customer service.
In summary, Herald API is a digital infrastructure company that simplifies the integration process for commercial insurance companies, allowing them to connect with multiple carriers and improve their customer experiences.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2021
- Headquarters
- New York City, United States
- Employees
- 103
- Open positions
- None listed
- Dealroom signal
- 63.4/100
- Industry
- Marketing, Enterprise Software
- Sector
- Marketing
- Technology
- Big Data
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 1 company, latest Jul 2025
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Oct 2024 | $12M | $48M | Afore Capital · Underscore VC · Brewer Lane Ventures · Lightspeed Venture Partners | ↗ |
| SEED✓Equity / VC | Dec 2021 | $8M | $32M | Rotem Iram · Underscore VC · Garrett Koehn · Lightspeed Venture Partners | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Herald is 1.2K monthly website visits, up 242.9% over the last three months. Herald's team grew 2% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed6 investors entered at this stage
Lightspeed Venture Partners
Rotem Iram
Underscore VC
Garrett Koehn
Afore Capital
Charley Ma
Series A1 investor entered at this stage
Brewer Lane Ventures
Other known investors1 additional known investor
Anamitra Banerji
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Herald on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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