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Herald

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Offers digital infrastructure that connects software developers to commercial insurance carriers through a single API

New York City, United StatesFounded 2021Marketing
Valuation $50–100M Last recorded · 2024
Revenue $1–10M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Herald and the history behind them.

About Herald

Herald API is a digital infrastructure company that operates in the commercial insurance sector. It offers a unique platform that allows insurance companies to quote and bind insurance from multiple carriers through a single API. This means that insurance companies can integrate with multiple carriers quickly and efficiently, reducing the time it takes to get to market.

Herald API's primary clients are insurance brokerages, SaaS platforms, and companies looking to embed insurance experiences into their offerings. The company connects its clients to over sixty commercial insurance products, including general liability, workers' compensation, business owner's policy, cyber insurance, and more.

The company's business model is centered around simplifying the integration process for its clients. It provides comprehensive API documentation and support, allowing clients to spend less time on integration meetings and more time on improving their customer experiences.

Herald API also helps its clients connect to sources of digital distribution, providing insights into the digital distribution ecosystem. This allows clients to add new partners without lengthy integration processes and unlock new distribution channels.

The company makes money by charging its clients for access to its API and the services it provides. It does not sell workflow solutions to brokers, but it does provide the infrastructure that helps insurance carriers and their partners use technology to improve their customer service.

In summary, Herald API is a digital infrastructure company that simplifies the integration process for commercial insurance companies, allowing them to connect with multiple carriers and improve their customer experiences.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2021
Headquarters
New York City, United States
Employees
103
Open positions
None listed
Dealroom signal
63.4/100
Industry
Marketing, Enterprise Software
Sector
Marketing
Technology
Big Data
Business model
SaaS
Client focus
b2b
Investment activity
1 company, latest Jul 2025
Capital deployed
—
Preferred round
ACQUISITION

Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES A✓Equity / VC Oct 2024 $12M $48M Afore Capital · Underscore VC · Brewer Lane Ventures · Lightspeed Venture Partners ↗
SEED✓Equity / VC Dec 2021 $8M $32M Rotem Iram · Underscore VC · Garrett Koehn · Lightspeed Venture Partners ↗
Showing the latest 2 of 2 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022 —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Herald website traffic

Latest recorded traffic for Herald is 1.2K monthly website visits, up 242.9% over the last three months. Herald's team grew 2% over the past year.

Latest monthly visits1.2K 3-month web change+242.9% 1-year team growth+2%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

8 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed6 investors entered at this stage

Series A1 investor entered at this stage

  • Brewer Lane Ventures

Other known investors1 additional known investor

  • Anamitra Banerji
Team profiled 6 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇺🇸 United States87.5%
🇧🇪 Belgium6.3%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Herald on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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