HepsiBurada

Established in 1998, Hepsiburada is a prominent e-commerce platform in Turkey, often referred to as the "Amazon of Turkey." The company was founded by Hanzade Doğan, who transitioned from a career in media and finance to pioneer online retail in the country. Her journey began after observing the burgeoning potential of e-commerce during her time in the UK. Seeing an opportunity to bring a similar model to Turkey, she launched Hepsiburada, which has since become a household name.

Hepsiburada operates a comprehensive marketplace model, connecting millions of customers with a wide array of products from thousands of active merchants. The platform's revenue is primarily generated through commissions on sales, advertising services offered to merchants, and subscription fees for premium services. Its client base is extensive, encompassing individual consumers across Turkey and, more recently, international customers through its HepsiGlobal service. The business primarily operates in the business-to-consumer (B2C) market but also facilitates business-to-business (B2B) transactions through its wholesale arm, Hepsiburada Business.

The company's core offering is its online marketplace which features an extensive product selection across numerous categories, including electronics, fashion, home goods, and groceries. To support its e-commerce operations, Hepsiburada has developed a significant logistics infrastructure, including its own delivery service, Hepsijet, which ensures fast and reliable order fulfillment. Another key component of its ecosystem is Hepsipay, a digital wallet and payment gateway that simplifies transactions for both customers and merchants. A significant milestone for the company was its initial public offering on the Nasdaq in July 2021, marking it as the first Turkish company to do so. This event underscored its substantial growth and solidified its position within the Turkish tech landscape.

Keywords: e-commerce, marketplace, Turkey, online retail, logistics, fintech, B2C, digital payments, last-mile delivery, cross-border e-commerce