HelloSelf

About HelloSelf

HelloSelf operates as a digital therapy and psychological coaching platform, connecting individuals with clinical psychologists and therapists for mental health support. The company was established in London in 2018 by Charles Wells, whose personal journey of recovery from a severe brain haemorrhage in 2011 inspired the venture. This life-altering event instilled in him a mission to make psychological advice more accessible. He is joined by co-founder and Chief Clinical Director, Dr Rumina Taylor, a chartered clinical psychologist.

The firm's business model targets multiple client segments, including individual self-referrals, corporate employers, major health insurers like AXA, Aviva, and Bupa, and public healthcare providers. A significant milestone was the 2022 pilot partnership with the UK's National Health Service (NHS), aimed at reducing patient waiting lists and providing scalable, evidence-based therapy. Revenue is generated through private payments for sessions, which start at £115, as well as through partnerships with insurers and employers.

HelloSelf's core service is providing personalised one-to-one therapy via an encrypted, secure video platform. The platform uses AI-powered tools to match patients with one of its 300+ therapists based on their specific needs and covers over 150 conditions. Beyond live sessions, the service includes a mobile app that allows members to track their mood and progress, access resources from their therapist, and use an AI assistant, HelloSelf.ai, to practice and apply what they learn between appointments. The company has successfully raised $32.3 million in funding over four rounds, including a $19.9 million Series B round in March 2023 led by Octopus Ventures, to fuel its expansion across the UK and Europe.