Hedgehog lab

About Hedgehog lab

Hedgehog lab is a global technology consultancy that designs and builds software for mobile and web platforms. The company was founded in 2007 by Sarat Pediredla and Mark Forster, who met while working as developers in Newcastle upon Tyne. Initially, they created a software-as-a-service (SaaS) tool for the financial services sector, but the 2008 financial crisis prompted a shift to a digital agency model, later specializing in 'post-PC' technologies like mobile apps.

CEO and co-founder Sarat Pediredla, who studied Software Engineering, transitioned from a potential career as a surgeon to his passion for technology and entrepreneurship. His goal was to establish a people-centric company that valued developers. The firm's services cover strategy, user research, UI/UX design, software development, data engineering, cloud, and DevOps. They partner with global brands and enterprises, such as Aviva, AJ Bell, and Santander, to deliver digital products that address business objectives.

The company operates on a consultancy business model, working as partners with clients to provide digital solutions. Headquartered in Newcastle, UK, Hedgehog lab has expanded its presence with offices in York, Bulgaria, London, and the US. The company has received significant investment for growth, including a £6.3 million investment from BGF in April 2023, which supported the acquisition of digital product consultancy Netsells. This acquisition was part of a strategy to broaden its service offerings to enterprise clients and SMEs in the UK and US.