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Headsup
Empowering sales teams in product-led companies with data
About Headsup
HeadsUp.ai is a cutting-edge startup that operates in the customer relationship management (CRM) and sales enablement market. The company provides a browser extension that integrates seamlessly with popular CRM platforms like Salesforce and HubSpot. This tool allows sales teams to access crucial product usage data directly within their existing workflows, enabling them to make data-driven go-to-market (GTM) decisions. By offering visibility into key conversion indicators and insights on power users and decision-makers, HeadsUp.ai helps sales representatives customize their outreach efforts more effectively.
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The primary clients of HeadsUp.ai are enterprise-level businesses that require sophisticated data handling and integration capabilities. These clients benefit from the platform's ability to pull data from various sources, unify it, and write it back to their data warehouses. This ensures that all stakeholders can focus on their specific roles without worrying about data fragmentation or security issues.
HeadsUp.ai operates on a subscription-based business model, charging clients a recurring fee for access to its platform. The company makes money by offering different pricing tiers based on the level of service and features required by the client. This model ensures a steady revenue stream while allowing clients to scale their usage as needed.
One of the standout features of HeadsUp.ai is its no-code lifecycle orchestration capability. This allows businesses to configure customer outreach across multiple channels from a single interface, driving maximum efficiency without the need for additional engineering resources. The platform supports marketing automation, sales efforts, and in-product nudges to accelerate customer activation, monetization, and expansion while preventing churn.
Security is a top priority for HeadsUp.ai, which is SOC 2 Type II certified and compliant with GDPR and CCPA regulations. The platform routinely passes data security reviews from large public companies, ensuring that client data is handled with the utmost care.
Knowledge graph
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Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Nov 2023 | $0 | — | Hightouch | Carry Technologies | ↗ |
| SEED✓Equity / VC | Sep 2022 | $8.5M | $34M | Spencer Crawley · Sam Endacott · Character · Lexi Quirk | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Headsup is 770 monthly website visits, down 40.8% over the last three months. Headsup's team declined 66.7% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed17 investors entered at this stage
Class 5 Global
645 Ventures
Phoenix Investment Club- RVRankin Ventures
Firstminute Capital
CharacterVC
Spencer Crawley
Sam Endacott
Character
Lexi Quirk
Alessio Fanelli
Wing Venture Capital
Zachary Dewitt
Aaron Holiday
John Zeratsky
Vardan Gattani
Eli Blee-Goldman
Other known investors5 additional known investors
Hightouch | Carry Technologies
Business Angels Des Grandes Ecoles
firstminute- JAJoel A.
- JAJoel Ayala
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Headsup on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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