Headstrong

About Headstrong

Headstrong Labs Inc. is a company specializing in brain health and performance for athletes, located in Los Angeles, California. The company was co-founded by a professional athlete, Kyle Higashioka, and a sports scientist. Headstrong aims to address the needs of athletes who experience mental fatigue, concussion risks, and cognitive strain.

The company's business model revolves around the direct-to-consumer sale of its supplement products through its website, getheadstrongnow.com. This includes both one-time purchases and subscription options. The target market is athletes in high-impact sports who are looking to protect and improve their brain function.

Headstrong's main product is 'Headstrong PROTECT,' a daily supplement powder. It is formulated to enhance mood, reduce brain fog, and protect the user's mind. The formula includes a blend of ingredients such as Creatine, NAC, PQQ, Lion's Mane, Ashwagandha, Tyrosine, and Vitamins K2 and D3. The company emphasizes that its products are based on neuroscience research and are NSF Certified for Sport®, ensuring they are free of banned substances. 'Headstrong PROTECT' is available in flavors like Fruit Punch and Peach Mango, with a price point of approximately $69.99 for a one-time purchase. In addition to supplements, the company also sells branded apparel like hoodies.