HeadMaze

About HeadMaze

HeadMaze Inc. operates as a location-based entertainment company and benefit corporation, focusing on the intersection of art, mental health, and community engagement. The company was formed through a collaboration between the lead artists of The Pier Group, known for creating large-scale immersive works at Burning Man, and executives from the immersive entertainment industry. The concept was born from lead artist Matt Schultz's reflections on his own experiences with mental health, aiming to create a physical manifestation of these internal struggles and contemplations. A significant milestone was the 2019 launch of the first HeadMaze at Burning Man, which was a 4-story monument containing a 22-room labyrinth that drew considerable crowds.

The core of HeadMaze's business is the creation of "Immersive Monuments": giant, interactive sculptures that house art experiences inside. These installations are designed as permanent fixtures in iconic locations, with a strategic partnership already secured with the City of Chicago for a placement at Navy Pier. The experience within these monuments is a 60+ minute, story-driven adventure that combines art, technology, gamification, and live performers. Visitors are guided through a multi-level labyrinth of immersive rooms, each designed to be a multi-sensory experience that explores themes of madness, mindfulness, creativity, and consciousness. The target audience is the general public, with the experience designed to be an adventure where visitors can explore a surreal world of puzzles and performances.

HeadMaze's business model is centered on generating revenue from ticket sales to its Immersive Monuments, supplemented by sales of merchandise and food and beverage. As a benefit corporation, the company is committed to supporting mental health initiatives, environmental sustainability, and arts communities. The founding team includes Matt Schultz as Co-CEO (Creative), who previously founded the non-profit makerspace The Generator Inc., and Jon Levy as Co-CEO (Business), along with a team of creative and business professionals. The company is preparing for a Series A and WeFunder raise to finance its first permanent installation.