Headgum

Headgum is a comedy podcasting network founded in 2015 by Jake Hurwitz, Amir Blumenfeld, and Marty Michael. The company was born out of the success of Hurwitz and Blumenfeld's long-running podcast, "If I Were You," which became the network's flagship show.

Hurwitz and Blumenfeld, known for their work on the web series "Jake and Amir" from their time at CollegeHumor, leveraged their existing audience and comedic talent to launch Headgum. Marty Michael, who had a background in advertising sales at CollegeHumor, joined as the business-focused co-founder to handle operations and monetization.

The company operates as a podcast network, producing and distributing a curated slate of comedy-focused shows. Its business model primarily revolves around advertising, with the company selling ad spots on its podcasts. Headgum also generates revenue through branded content, merchandise sales, and live shows. The network serves a diverse range of listeners interested in comedy podcasts, and it provides a platform for both established and emerging comedic talent to reach a wider audience.

Headgum's key offerings include a roster of popular podcasts such as "Doughboys," "Newcomers with Lauren Lapkus & Nicole Byer," and the "Headgum Podcast." The company provides production support, distribution across major podcasting platforms, and advertising sales for its creators. This allows comedians to focus on creating content while Headgum handles the business aspects of their shows.

Keywords: podcast network, comedy, advertising, content creation, digital media, entertainment, merchandise, live shows, branded content, podcast production