HauteLook

About HauteLook

HauteLook operated as a members-only e-commerce website specializing in flash sales of fashion and lifestyle products. The company was established in December 2007 in Los Angeles, California, by serial entrepreneur Adam Bernhard. Bernhard's experience as a senior vice president at the Joie clothing brand exposed him to the market for off-price excess and leftover merchandise, which led to the creation of the platform. He initially launched the business as liquid8usa.com before rebranding and launching as HauteLook with a small team of four employees. Other co-founders included Brett Markinson and Konstantin Glasmacher.

The business model centered on offering limited-time sale events, typically lasting 24 to 48 hours, with significant discounts of 50 to 75 percent off retail prices. This created a sense of urgency for its membership base, which was free to join. The platform served as a marketplace for premium brands to host private sales for women's and men's fashion, accessories, beauty products, children's apparel, and home decor. Revenue was generated from the sale of these discounted goods directly to consumers through its online platform. By 2011, the company was reportedly generating over $100 million in annual revenue.

A significant milestone occurred in March 2011 when Nordstrom acquired HauteLook for approximately $180 million in stock, with potential for an additional earn-out payment. This marked a notable event as it was the first time a traditional retailer had purchased a company focused on online private sales. Following the acquisition, HauteLook continued to operate as an independent subsidiary, managed by its existing leadership to maintain its distinct brand and website. Adam Bernhard stepped down as CEO in October 2013 but remained an advisor, with President Terry Boyle continuing to lead the business. In 2021, Nordstrom made the strategic decision to close the HauteLook brand and integrate its flash sale model and offered brands into NordstromRack.com.