Hara

About Hara

HARA, co-founded in 2015 by CEO Regi Wahyu, operates as a blockchain-based data exchange platform with a focus on the agricultural sector in Indonesia. Wahyu's upbringing in a village provided him with firsthand knowledge of rural life and networking, which has shaped the company's mission.

The company's core business revolves around collecting various data points from smallholder farmers, including their identity, land size, productivity, and ecological information like pest occurrences and rain patterns. This data is then analyzed to provide farmers with actionable recommendations. HARA's platform creates a bridge between these farmers and financial institutions like banks and insurance companies, enabling them to access financial services. The business model involves an in-kind loan system where funds are sent directly to local shops, called HARA Depots, from which farmers collect agricultural inputs. At the end of a season, HARA purchases the produce from the farmers to sell to end-users.

Revenue is generated through a commission on each transaction. The company reports that this model has led to positive cash flows since 2019. HARA's social impact is a key component of its identity, aiming to create a sustainable sharing economy by providing employment and empowering women to become "Agripreneurs" or field agents. These Agripreneurs manage groups of women farmers, providing them with training in agricultural best practices and financial literacy. By 2021, the company was working with 35,000 women farmers across 670 villages and employed 1,800 Agripreneurs. The company also utilizes the HARA Token (HART), a cryptocurrency running on the Ethereum blockchain, to incentivize data sharing within its ecosystem.