Happy Valley

About Happy Valley

Happy Valley is a vertically integrated cannabis company operating within Massachusetts, serving both adult-use recreational consumers and medical marijuana patients. Founded in 2016 and headquartered in Newburyport, MA, the company was established by individuals who, as cannabis consumers themselves, were frustrated with the industry's lack of consistency and transparency. CEO Michael Reardon, along with his co-founding partner Edward "Eddie" Lo, aimed to create a company that guarantees product quality and consistency from seed to sale. The name "Happy Valley" originates from the nickname for State College, Pennsylvania, where co-founder Eddie Lo is from and where the initial business concept was developed.

The company's business model is built on vertical integration, controlling the entire supply chain. This includes cultivation, manufacturing, and extraction at its Gloucester facility, and direct-to-consumer sales through its retail dispensaries. Happy Valley also engages in wholesale distribution, selling its branded products to other dispensaries across the state. The firm's retail strategy focuses on creating an immersive, educational, and premium customer experience, with stores in Gloucester (opened July 2020) and a flagship location in East Boston (opened June 2021). These retail outlets are designed to be experiential, featuring interactive touch-screen displays and knowledgeable staff to guide customers.

Happy Valley offers a comprehensive suite of cannabis products, all produced in-house. Their product line includes premium flower from a curated selection of cultivars, such as the award-winning Super Lemon Haze. They also produce a wide range of concentrates using advanced techniques like solventless extraction to create products like bubble hash and live rosin. The company's offerings are rounded out by edibles like scratch-made gummies and chocolates, pre-rolls, vape oils, and wellness-focused products such as tinctures and topicals. To ensure transparency and build consumer trust, the company sequences the DNA of every plant and provides a QR code on packaging that links to product origin information via a proprietary mobile app. This app also allows users to track purchases and access a personal journal to log their experiences.