Haowu

About Haowu

Haowu.com operates as a data-centric real estate service platform headquartered in Shanghai, China. Founded in 2012, the company established itself within the real estate technology sector by focusing on the application of big data.

The firm's core business involves the development and integration of real estate data to build a comprehensive digital ecosystem. This platform connects a wide range of market participants, including real estate developers, brokerage agencies, financial institutions, and home buyers. The services offered are segmented into data marketing, data finance, and data asset services, aiming to cover the full cycle of a real estate transaction.

Financially, Haowu.com secured significant early-stage support, raising $50 million in a venture capital round on July 1, 2014, with notable investment from SB China Venture Capital. This funding milestone was followed by a major strategic move on September 25, 2016, when the company was acquired by Zhejiang Ming Jewelry Company for $359 million. Following the acquisition, Haowu.com continues to operate as a subsidiary, leveraging its established data platform within the structure of its parent company.

The company's business model is rooted in its database software, which serves as the primary technology. It targets both business-to-consumer (B2C) real estate services and the broader technology, media, and telecom (TMT) and Big Data verticals, demonstrating a multi-faceted approach to the property market.