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Haoshiqi

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E-commerce platform for discounted, near-expiry date food

Huangpu, ChinaFounded 2012
Total funding $10–50M Disclosed equity funding
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About Haoshiqi

Haoshiqi is a special-offer e-commerce platform that primarily sells food products approaching their expiration date. Founded in 2016 by Lei Yong, the company is operated by Shanghai Doweidu Network Technology Inc. The inspiration for the business came from Lei Yong's personal experience and the recognition of the significant scale of food waste caused by products nearing their sell-by dates.

The platform's business model centers on transparent, dynamic pricing; as a product gets closer to its expiration date, its price decreases. This model provides a dual benefit: consumers gain access to brand-name food at a significant discount, while food manufacturers have an efficient sales channel to clear inventory, reduce losses, and improve cash flow. Haoshiqi's product detail pages clearly display the expiration date and the corresponding discount, building consumer trust by explaining the reason for the low price.

A significant milestone in the company's history was in July 2018, when it secured a 110 million RMB Series C financing round led exclusively by Alibaba. This funding was intended to strengthen the company's supply chain, build its teams, and further develop its technology. Over time, Haoshiqi has expanded its product categories beyond food to include items such as daily chemicals and home cleaning supplies.

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At a glance

Founded
2012
Headquarters
Huangpu, China
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Global footprint

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🇨🇳 China · Huangpu HQ
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