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Haohaizi

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Durable goods and apparel for children

Huangpu, ChinaFounded 1998Outside Tech
Headcount <100 Current team size
Total funding $100–500M Disclosed equity funding
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About Haohaizi

Shanghai Haohaizi Children's Apparel Co., Ltd. is a company that primarily engages in the wholesale and retail of children's products. Established in January 1998, the company operates in Shanghai, China. The firm's legal representative is Sharon Nan Kobler. Haohaizi's business scope includes the production and sale of a wide array of items for infants and children, such as toys, clothing, footwear, maternity wear, feeding supplies, bedding, and plastic products. The company also participates in e-commerce and handles the import and export of goods and technologies.

The company is part of the wider Goodbaby Group (Haohaizi Group), a major player in the global children's products industry founded in 1989. The group manufactures and sells a comprehensive range of parenting and children's items, including strollers, car seats, furniture, and apparel under brands like 'gb', CYBEX, and Evenflo. Its products are distributed in over 90 countries, with significant markets in the US, Europe, and China.

Source: Dealroom company data

At a glance

Founded
1998
Headquarters
Huangpu, China
Sector
Outside Tech

Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A2 investors entered at this stage

  • SB China Capital
  • PAG
Employees 2 total headcount
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇨🇳 China · Huangpu HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Haohaizi on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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