Shanghai Hantu Technology

About Shanghai Hantu Technology

Shanghai Hantu Technology, also known as Hannto, was established on March 13, 2017, positioning itself as a key player in the modernization of the printing industry. The company was founded by Cui Yuxuan, who, along with a core team of veterans from established technology firms like Hewlett-Packard, Huawei, Canon, and Ricoh, identified an opportunity to address the Chinese market with internet-connected printing solutions. This seasoned team brought over a decade of experience in the global printer sector, aiming to develop products tailored to the evolving habits of Chinese consumers in the mobile internet era.

The company's core business revolves around the design, development, production, and sale of intelligent hardware, Internet of Things (IoT) applications, and particularly image output products and services. Hantu Technology's business model encompasses both providing ODM (Original Design Manufacturer) services for other major brands and developing its own consumer-facing brands. A significant partnership has been with Xiaomi, for whom Hantu designed and produced the Mi Home Inkjet Printer and the Mi Home Photo Printer. The collaboration with Xiaomi was pivotal, as it addressed a gap in the market for user-friendly printers designed to work seamlessly with smartphones. In addition to its ODM work, Hantu markets its own products under the brand names "Jiyin" (极印) for the domestic Chinese market and "Liene" for international customers.

Hantu's product portfolio is comprehensive, making it one of the few domestic Chinese companies with proprietary research and development capabilities across photo, inkjet, and laser printing technologies. The company's initial market entry focused on photo printers, a segment they identified as underserved by major international brands in the age of smartphone photography. Following its success in that niche, Hantu expanded its offerings to include a wide range of inkjet and laser printers for home and office use. A notable achievement was the 2024 launch of a high-speed laser printer featuring a domestically produced SoC chip with 100% proprietary intellectual property. The company's revenue streams are derived from the sale of these hardware products and their associated consumables. Starting to generate revenue in 2019, the company reported sales exceeding 600 million RMB by 2022. To support its operations, Hantu has established R&D centers in Shanghai, Shenzhen, and Suzhou, a sales and marketing team in Beijing, and production bases in Yueyang, Hunan, and Huzhou, Zhejiang.