Hangry

Hangry, operating under PT Modular Kuliner Indonesia, is a culinary company that entered the food and beverage industry in 2019. The Jakarta-based startup was founded by long-term colleagues Abraham Viktor, who serves as CEO, Andreas Resha, the company's President Director and CFO, and Robin Tan, who holds the roles of CTO and CMO. The founders' shared passion for food and their observation of a gap in the online delivery market spurred the company's creation, with its growth significantly accelerated by the increased demand for food delivery during the COVID-19 pandemic.

The company's business model is centered around a multi-brand cloud kitchen concept, developing and operating a portfolio of virtual restaurant brands from centralized kitchens. This asset-light approach allows for operational efficiency and the ability to cater to a wide array of consumer tastes by producing affordable, quality food. Revenue is generated through sales on major food delivery platforms in Indonesia, such as GoFood, GrabFood, and ShopeeFood, as well as through its own Hangry App and a few physical dine-in locations. The company's strategy involves not only creating its own brands but also acquiring other established F&B brands to expand its portfolio.

Hangry's product offering is a diverse collection of food brands, each with a unique culinary focus. These include "Moon Chicken" (Korean-inspired fried chicken), "San Gyu" (Japanese cuisine), "Ayam Koplo" (traditional Indonesian chicken dishes), and "Accha" (Indian food), which was the company's first acquisition. This multi-brand strategy enables the company to cater to various culinary preferences, from local to international flavors, with prices generally ranging from IDR 15,000 to IDR 70,000 per portion. Since its inception, Hangry has secured significant funding, including an initial $3 million in 2020 and a total of $38 million over four rounds, with its latest Series A round in April 2022 raising $22 million.

Keywords: cloud kitchen, virtual restaurant, multi-brand F&B, food delivery, Indonesian food tech, online restaurant, culinary startup, ghost kitchen, Abraham Viktor, Andreas Resha, Robin Tan, Moon Chicken, San Gyu, Ayam Koplo, Accha, Jakarta food scene, Southeast Asia F&B, delivery-only, food and beverage, virtual brands, restaurant technology, national expansion, culinary variety, affordable meals, food entrepreneurship