HANG Media

About HANG Media

Hang Media, founded in September 2021, operates a direct-to-consumer sports media platform that creates interactive, virtual watch parties for major sporting events. The company was co-founded by CEO Jon Klein, former President of CNN, and CTO Lorne Greene, CEO of live experience producer Viva Creative. Klein, a media executive with a background at CBS News and as president of an AI platform acquired by Apple, was inspired to create a more communal and authentic viewing experience for sports fans, particularly the Gen Z demographic.

The platform's core offering is a second-screen experience where fans can watch games on their own TVs while joining a livestream with star athletes, retired legends, and other celebrities. These events, streamed across platforms like YouTube, Facebook, and Twitch, allow fans to interact directly with their heroes through live chat and on-camera conversations. Since its inception, Hang Media has attracted over 22 million viewers, with an average session lasting nearly 90 minutes. The platform has featured hundreds of athletes, including Deion Sanders, Kareem Abdul-Jabbar, Deebo Samuel, and Micah Parsons.

Hang Media's business model is primarily B2B, generating revenue through brand sponsorships. Major brands like Toyota, Coca-Cola, Wells Fargo, and MolsonCoors partner with Hang to integrate their products organically into the watch parties and gain access to detailed user data for retargeting. Initially, the company considered a subscription model but shifted to a free, ad-supported service after early sponsorship success. In November 2023, the company secured $9.2 million in a Series A funding round to accelerate product development and audience growth.