Handmark

About Handmark

Handmark, Inc. operated as a developer and distributor of mobile content and applications, establishing itself as a key player in the early mobile ecosystem. Founded in 2000 through the merger of Mobile Generation Software and Palmspring Software by August Grasis III, Douglas Edwards, and Jesse Devitte, the company initially focused on providing software and content for the Palm Operating System. It quickly adapted to the evolving mobile landscape, expanding its scope to include platforms like Windows Mobile, BlackBerry, and Java.

The company's business model centered on the development and distribution of a wide array of mobile content. Its flagship product, Pocket Express, offered users access to news, infotainment, and reference content on their handheld devices. Handmark also distributed mobile entertainment, including games like the award-winning "Warfare Incorporated." Revenue was generated through direct sales of applications and content bundles to consumers. The company also pursued strategic acquisitions, such as purchasing the MemoWare repository in 2001 and FreeRange Communications in 2009 to bolster its content and technology offerings. Handmark also partnered with major media companies, like The Evening Standard, to develop and launch their mobile applications.

Strategically positioning itself for growth, Handmark secured $10 million in funding over two rounds, with notable investors including Apax, Village Ventures, and Motorola Mobility. The company's trajectory culminated in its acquisition by Sprint in April 2013 for an undisclosed amount. The acquisition was a strategic move by Sprint to enhance its Pinsight Media+ advertising service by integrating Handmark's experienced team, advertising platform, and popular mobile applications. Following the acquisition, Handmark and its subsidiary OneLouder Apps continued to operate under their own brands, with founder Augie Grasis moving to an advisory role. The company, which had adeptly navigated the transition from Palm OS to modern smartphones, ultimately became a subsidiary of Sprint, marking the end of its 13-year journey as an independent entity.