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Halliday

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Offers gaming & metaverse NFTs to be used right away

San Francisco, United StatesFounded 2022Fintech
Valuation $0–100M Latest valuation · 2025
Revenue <$1M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
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About Halliday

Halliday is a company that provides a "buy now, pay later" (BNPL) solution for the blockchain gaming industry. The company's primary offering allows players to acquire in-game assets, such as non-fungible tokens (NFTs), and pay for them in installments. This model is designed to lower the financial barrier to entry for players in blockchain-based games where the cost of participation can be high.

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Halliday's services are targeted at both gamers and game developers. For gamers, it provides a more accessible way to obtain in-game items. For game developers, Halliday offers a platform that can be integrated into their games to facilitate these transactions, potentially increasing player acquisition and in-game spending. The company's business model likely involves taking a percentage of the transaction value for each purchase made through its BNPL system. By providing the financial infrastructure for these purchases, Halliday operates in the intersection of financial technology (FinTech) and the growing web3 gaming market.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2022
Headquarters
San Francisco, United States
Employees
27
Open positions
6
Dealroom signal
90.6/100
Industry
Gaming, Fintech
Sub-industry
Console & PC Gaming, Crypto and DeFi
Sector
Fintech, Hard Tech
Technology
Blockchain
Business model
SaaS
Client focus
b2c

Latest news

Press, funding announcements and product moves mentioning Halliday.

See all news

Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES AEquity / VC Mar 2025 $20M $80M Blizzard Fund · a16z crypto · AltLayer · Credibly Neutral
SEEDEquity / VC Aug 2022 $6M $24M SV Angel · Sabrina Hahn · A_Capital · #Hashed
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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
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Growth signals

Halliday website traffic

Latest recorded traffic for Halliday is 7.9K monthly website visits, up 8.2% over the last three months. Halliday's team grew 28.6% over the past year.

Latest monthly visits7.9K 3-month web change+8.2% 1-year team growth+28.6%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investors

11 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed6 investors entered at this stage

Series A4 investors entered at this stage

  • a16z crypto
  • Blizzard Fund
  • AltLayer
  • Credibly Neutral

Other known investors1 additional known investor

  • Hawktail
Team profiled 3 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
5 countries with
team presence
🇺🇸 United States81.8%
🇨🇦 Canada4.5%
🇵🇭 Philippines4.5%
🇬🇧 United Kingdom4.5%
🇪🇨 Ecuador4.5%
5 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Halliday on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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