HAIVIVI

About HAIVIVI

Haivivi is a developer of AI-powered interactive toys designed for children, founded in 2021 by CEO Li Yong, a former founding member of Tmall Genie, and COO Gao Feng. The company's creation was inspired by a 2017 incident where a child asked a smart speaker if their mother loved them, highlighting a need for technology that provides emotional connection for children.

The firm integrates large language models (LLMs) and AIGC (AI-Generated Content) technology into plush toys to create conversational and emotionally responsive companions. Haivivi launched its first product, BubblePal, in June 2024. This device is a mushroom-shaped module made of food-grade silicone that can be attached to any plush toy, effectively making it "speak". It features capabilities such as role-playing with various characters, multilingual conversations, collaborative storytelling, and long-term memory to personalize interactions. BubblePal sold over 200,000 units shortly after its launch.

The company follows a direct-to-consumer business model, selling its products, priced at around $89-$99, through its official website. Haivivi's strategy includes a focus on intellectual property (IP), securing licenses for popular characters like Ultraman and Peppa Pig while also co-creating original IPs with artists. In August 2025, Haivivi announced a $28 million Series A funding round led by CICC Capital, Sequoia China, Huashan Capital, and Joy Capital to fund product expansion and market growth. The company's second-generation product, CocoMate, features a detachable AI module for more flexible interaction.