Haitunjia

About Haitunjia

Haitunjia, formally known as Beijing Shengsheng Interactive Technology Co., Ltd., is a developer and operator of an e-commerce platform established in 2015. The company is headquartered in Zhengzhou, China. Haitunjia primarily targets young consumers with a curated selection of cosmetics, accessories, and daily supplies sourced from Japan, Korea, Europe, America, Australia, and Hong Kong.

The company's business model revolves around a membership-based system. This structure allows subscribing customers to purchase authentic, high-quality goods at reduced prices, fostering a loyal user base. By focusing on the specialty retail sector, specifically within the beauty and e-commerce verticals, Haitunjia has carved out a specific niche in the competitive online marketplace.

Since its inception, Haitunjia has progressed through several funding stages, indicating investor confidence in its growth trajectory. The company secured a Seed Round on June 24, 2016, and subsequently moved through Series A, B, and C funding rounds. A secondary transaction occurred on January 20, 2023, by which time the company was generating revenue. Over its history, Haitunjia has successfully raised a total of $119 million from a pool of investors that includes notable firms such as Prometheus Capital, DCM Ventures, DST Global, Granite Asia, and Buhuo Ventures.