Haituncun.com

About Haituncun.com

Haituncun.com, operated by Shenzhen Dolphin Village Information Technology Co., Ltd., functions as a cross-border e-commerce platform connecting overseas retailers with Chinese consumers. The company was founded in 2013 by Huang Yunpeng and his co-founder Zhao Dongdong, with the Haituncun mall officially launching in April 2014. Both founders honed their business acumen during their careers at Huawei. Huang Yunpeng, in particular, spent 14 years at Huawei, an experience that involved extensive international travel to 59 countries and provided him with a deep understanding of global market expansion. This background instilled a strategic approach focused on building a defensible business model.

The firm's core business involves providing a comprehensive suite of services to international retailers and brands seeking to enter the Chinese market. This is structured in two primary ways: firstly, by allowing overseas e-commerce sites and brands to join the Haituncun platform, and secondly, by offering代运营 (dai yun ying), or brand agency services, which includes building and managing the brand's official Chinese website. For its partners, Haituncun handles website localization, product selection and pricing, marketing, local payment integration, cloud storage, logistics, and customer service. The platform's product categories are extensive, featuring mother and baby products, nutritional supplements, beauty and cosmetics, and general household goods. Initially, the company's revenue model was based on taking a commission from overseas e-commerce partners after orders were completed. However, the strategy has since evolved to include direct partnerships with brands to secure better profit margins and a more stable supply chain.

The company's growth has been marked by a series of partnerships to launch Chinese websites for numerous international retailers. Significant milestones include the launch of the first overseas Chinese site, BA, in August 2014, followed by Pharmacy Online (Australia) in February 2015, Feelunique (UK) in October 2015, and many others across Europe, New Zealand, the US, and Japan in subsequent years. Haituncun has also secured several rounds of funding, including a Series A from Legend Capital in August 2014 and a Series B+ in August 2016. The initial target audience consisted of new parents with a strong demand for authentic baby formula, who were less sensitive to price but highly concerned with product quality.