Haier New Energy Technology

Haier New Energy provides a comprehensive portfolio of products for both residential and commercial clients, aiming to deliver integrated clean energy solutions. Its offerings include solar panels (under the Haier and Nahui brands), hybrid inverters, and energy storage systems like the all-in-one 'E-Tower' and 'Smart Cube'. The company also produces EV chargers, heat pump water heaters, and portable power stations. These products are designed to work together as a unified platform, simplifying installation and management for users. The business model centers on the sale of these physical products, distributed through a network of specialized distributors and electrical wholesalers.

The company operates within the global renewable energy market, with a presence in Asia, Europe, and Oceania. A key part of its strategy involves the integration of its energy solutions with Haier's broader ecosystem of smart home appliances. Through the 'hOn' and 'Haier Energy' apps, users can monitor and manage their energy generation, storage, and consumption, creating a smart home microgrid that can coordinate with appliances to optimize energy use and reduce costs. The company emphasizes digital intelligence and AI-powered systems for functions like plant operations, smart dispatching, and full life-cycle value creation for distributed solar power. Strategic partnerships, such as the one with SPIC Integrated Smart Energy, aim to develop smart microgrids for household, village, and industrial scenarios, furthering the integration of energy systems with daily life.