H
Hagerty
Family business specialised in car and boat insurance
About Hagerty
Hagerty is a unique company that operates in the niche market of classic and collector cars. It primarily serves car enthusiasts, collectors, and owners of vintage vehicles. The company offers a range of services including insurance for classic cars, valuation tools, and a vibrant online community for car lovers.
Hagerty's business model revolves around providing specialized insurance policies tailored to the needs of classic car owners. Unlike standard auto insurance, Hagerty's policies take into account the unique value and usage patterns of collector cars. This allows them to offer more competitive rates and better coverage options for their clients.
In addition to insurance, Hagerty generates revenue through its membership program, which offers a variety of perks such as roadside assistance, access to exclusive events, and discounts on car-related products and services. The company also engages its community through content creation, including articles, videos, and virtual car shows, which helps to build a loyal customer base and attract new clients.
Hagerty operates in the broader automotive market but focuses specifically on the classic and collector car segment. This specialization allows them to cater to a passionate and dedicated clientele who value their vehicles not just as modes of transportation, but as investments and pieces of history.
Overall, Hagerty makes money through insurance premiums, membership fees, and partnerships with other companies in the automotive industry. Their strong community engagement and specialized services make them a leader in the classic car market.
Source: Dealroom company dataAt a glance
- Status
- Listed
- Founded
- 1983
- Headquarters
- Traverse City, United States
- Listing
- Public via SPAC 2021
- Employees
- 13
- Open positions
- 15
- Dealroom signal
- 35.4/100
- Industry
- Fintech, Transportation
- Sub-industry
- Search, Buy & Rent
- Sector
- Fintech
- Business model
- Marketplace & ecommerce
- Client focus
- b2b
- Investment activity
- 8 companies, latest Jul 2026
- Capital deployed
- $16M
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| POST IPO SECONDARY✓Other financing | Sep 2026 | $0 | — | Undisclosed | ↗ |
| SECONDARY✓Other financing | Aug 2025 | $0 | — | Undisclosed | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Hagerty is 2.4M monthly website visits, up 26.3% over the last three months. Hagerty's team declined 59.4% over the past year.
Open positions
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
BennettsLondon, United KingdomSpecialist motorbike insurance broker headquartered in peterborough
$43Mvaluation
CC
Consolidated National Insurance CompanyNew York City, United States
$18Mvaluation
Broad Arrow AuctionsUnited StatesCollector car auctions, private sales, and financing.
→
Speed DigitalCharlotte, United StatesSpeed Digital - Digital Solutions for Enthusiasts & Brands
→
Kindred MotorworksVallejo, United StatesMarketing folks, technicians, software developers, mechanical engineers, designers, painters and car lovers
→
The Amelia Island Concours d'EleganceJacksonville, United States
→
California MilleSan Rafael, United States
→
DriveShareLondon, United KingdomOnline marketplace for classic cars
$300Kvaluation
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series B and later5 investors entered at this stage
Markel Ventures
State Farm- AFAldel Financial
- HFHagerty family
JPMorgan Chase & Co
Other known investors2 additional known investors
Trousdale Ventures- TVTrousdale Ventures
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Hagerty on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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