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COMPANY PROFILE

HabitTrade

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Brokerage platform integrating crypto and traditional assets

Sydney, AustraliaFounded 2021Fintech
Valuation $50–100M Last recorded · 2026
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for HabitTrade and the history behind them.

About HabitTrade

HabitTrade is a global brokerage firm founded in 2021 by Daniel that is headquartered in Sydney, Australia. The company operates as a trading platform that integrates traditional finance with Web3 technologies, allowing users to invest in a wide range of assets through a single account.

The platform's core offering is its multi-asset trading capability, which supports U.S. and Hong Kong stocks, options, ETFs, and cryptocurrencies. A key feature is the ability for users to invest in stocks using cryptocurrencies like USDT, and vice-versa, aiming to maximize asset utilization. HabitTrade also facilitates fiat currency deposits, which can reduce transaction times from several business days to as little as one hour. For beginner investors, the platform offers fractional share trading, starting from as little as $1, and a copy trading function that allows users to replicate the portfolios of more experienced investors.

HabitTrade generates revenue through a commission-based business model with competitive rates. The firm provides its services directly to individual retail traders and financial institutions through its online platform, available on both Android and iOS. In January 2026, HabitTrade announced it had raised nearly $10 million in a Series A funding round led by Newborn Town Inc., with participation from Bright Venture Capital and StableStock. This funding is intended to strengthen its brokerage services, enhance compliance, and support global expansion, with a particular focus on the Middle East market.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2021
Headquarters
Sydney, Australia
Employees
2
Open positions
None listed
Dealroom signal
24.0/100
Industry
Fintech
Sector
Fintech, Neo Brokers Trading, Cefi, Crypto and Web3
Business model
SaaS
Client focus
b2b

Funding history

1 recorded event

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES AOther financing Jan 2026 $10M $40M Bright Venture Capital · StableStock · NewBornTown ↗
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Growth signals

HabitTrade website traffic

Latest recorded traffic for HabitTrade is 610 monthly website visits, down 44.5% over the last three months.

Latest monthly visits610 3-month web change-44.5%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

3 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A3 investors entered at this stage

  • NewBornTown
  • Bright Venture Capital
  • StableStock
Employees 2 total headcount
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇭🇰 Hong Kong100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about HabitTrade on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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