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Habito
Digital mortgage brokerage services company that offers a personal and modernized approach to the home buying experience
About Habito
Habito operates as a digital mortgage company in the United Kingdom, aiming to streamline the often complex and stressful home financing process. The company was established in 2016 by Daniel Hegarty, whose frustrating personal experience with obtaining a mortgage served as the catalyst for the business. Before entering the fintech world, Hegarty was a professional musician who later transitioned into technology, holding several roles at Wonga, including Head of Decision Science and Head of Strategy, which provided him with a foundation in financial technology.
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The firm functions as an online mortgage broker, utilizing technology to digitize and simplify the application process for clients such as first-time homebuyers, individuals looking to remortgage, and buy-to-let investors. Its platform analyzes thousands of mortgage products from over 70 lenders to identify suitable options for its users. Revenue is primarily generated through commission fees paid by lenders for processing mortgage applications, allowing the brokerage service to be free for customers. Habito also became a direct lender, offering its own buy-to-let mortgages and long-term fixed-rate products, although it later paused offering its own mortgages amid market turbulence. To complement its core offering, the company introduced Habito Plus, a comprehensive home-buying service that bundles mortgage arrangement with property surveys and legal conveyancing for a fixed fee. The company has also expanded into offering related insurance products.
Since its launch, Habito has secured significant funding from investors including Augmentum Fintech, SBI Investment, Atomico, and Mosaic Ventures. A notable milestone was achieving B Corp certification in 2020, legally committing the company to consider the impact of its business decisions on people and the planet. In 2023, founder Daniel Hegarty stepped down as CEO and was succeeded by Ying Tan, a seasoned entrepreneur in the mortgage industry who also invested in the company, leading a new funding round. By September 2023, the firm reported its first monthly profit.
At a glance
- Status
- Acquired
- Founded
- 2015
- Headquarters
- London, United Kingdom
- Employees
- 146
- Open positions
- 4
- Dealroom signal
- 92.3/100
- Industry
- Fintech, Real Estate
- Sub-industry
- Mortgages & Lending, Real Estate Services
- Sector
- Fintech, Brokerage, Techscale200, Mortgage, B Corp, uk is8 financial services
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Dec 2025 | $0 | — | Monzo Bank | ↗ |
| LATE VCOther financing | Jun 2023 | $0 | — | SBI Investment · Volution Ventures · Bootstrap Europe · Ying Tan | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Habito is 110K monthly website visits, down 15.4% over the last three months. Habito's team grew 17.7% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
 Better.co.ukFee-free online mortgage and remortgaging brokerage services. |
London, United Kingdom | Acquired | 53 | $35M | $39M |
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 NudeSavings and investment app for first-time homebuyers. |
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 PrettoMaking mortgages simple thanks to artificial intelligence and product design |
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 ProportunityThe AI platform for real-estate investors, that can predict property appreciation and help investors find under-valued properties quicker |
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 InterhypGermany's leading residential mortgage broker, subsidiary of ING Group |
Munich, Germany | Acquired |
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed8 investors entered at this stage
Samir Desai
Paul Forster
Errol Damelin
Yuri Milner
Mosaic Ventures
Mark Troughton
Tom Stafford
Taavet Hinrikus
Series A3 investors entered at this stage
Series B and later7 investors entered at this stage
Augmentum Fintech
Mojo Capital
SBI Group
SBI Investment
Volution Ventures
Bootstrap Europe
Ying Tan
Other known investors1 additional known investor
Monzo Bank
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Habito on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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