H.BLOOM

About H.BLOOM

Established in 2010 by co-founders Bryan Burkhart and Sonu Panda, H.Bloom operates as a luxury floral and plant services company with a notable subscription-based model. Initially launched in New York City, the firm targets both corporate and individual clients, simplifying the process of ordering and delivering botanical products nationwide.

The company's business model hinges on a significant reduction in waste; whereas the traditional floral industry can experience spoilage rates of 30-50%, H.Bloom has managed to lower its own to just 2% by knowing its inventory needs in advance through its subscription service. This efficiency proved attractive to investors, helping the company raise $18.4 million in venture capital over several funding rounds, with its Series B in 2012 raising $10 million led by Battery Ventures and Shasta Ventures. In 2016, Tenth Avenue Commerce acquired the company, integrating it into its portfolio of brands.

H.Bloom serves a diverse corporate clientele, including hotels, restaurants, offices, retailers, and event spaces, by providing customized botanical consultations, design, and installations. Each corporate client is assigned a personal account executive to manage their needs, from design to billing. For individual consumers, the company operates an e-commerce shop offering nationwide delivery for seasonal products, curated designs, and gift campaigns. The service is underpinned by proprietary software and a curated network of elite local florists who execute the designs and deliveries.

Before co-founding H.Bloom, Bryan Burkhart had a background in the business world, which included ringing the NYSE Bell at age 28 for Callidus Software. Following the acquisition of H.Bloom, he founded Worksmith, a software platform for facilities and experience management. Co-founder Sonu Panda also participated in establishing the company. H.Bloom has expanded its offerings over the years, including the introduction of a wedding collection in 2023 to cater to elopements and micro-weddings.